The global video surveillance market is expanding at record speed, projected to cross USD 140 billion by 2030. In India, the industry is set to grow at a CAGR of over 14-16% from 2024–2030. At the same time, the sector is transforming rapidly. With the rise of AI-driven video analytics, IoT-enabled infrastructure, and stricter standards around cybersecurity, data privacy and sustainability. Manufacturers now face greater pressure to deliver solutions that are both advanced and certified.
But here’s the catch: not every CCTV brand manufactures its own products. Many rely on specialized partners — OEMs — to bring reliable, compliant hardware to market while they focus on sales, distribution, and customer experience.
In this guide, we’ll walk you through everything you need to know, from understanding what OEM means, to the benefits of the right CCTV OEM partner, to the exact qualities you should look for in an OEM CCTV solutions provider.
What is an OEM in CCTV Manufacturing?
OEM stands for Original Equipment Manufacturer. It refers to a company that produces products or components based on another brand’s specifications. In the CCTV industry, an OEM partner manufactures cameras, PCBs, and related hardware based on specifications provided by the brand.
In an OEM setup, the brand handles marketing and distribution, while the OEM manages engineering, component sourcing, assembly, compliance, and quality control. This ensures reliable products and allows the brand to focus on customer engagement.
OEM CCTV Camera Manufacturing Process: Step-by-Step Flow
An OEM CCTV manufacturer follows a clear process to turn brand specifications into market-ready cameras. From requirement gathering to AI integration and final delivery, each step ensures quality, compliance, and scalability.
Requirement Gathering
The OEM process starts with understanding brand needs—camera types (Bullet, Dome, PTZ), connectivity (4G/5G, WiFi, PoE), AI features and certifications (BIS, CE). This ensures the CCTV solution matches exact business and market requirements.
PCB & Hardware Design
Custom PCBs are designed to integrate image sensors, processors, and power modules for CCTV cameras. The hardware design also considers thermal management, low-light performance, and robust enclosures for indoor and outdoor use.
Component Sourcing
High-quality lenses, sensors, processors, IR LEDs, and weatherproof housings are sourced from certified suppliers. Component reliability ensures long-term performance, durability, and uninterrupted surveillance.
Assembly & QA
Camera modules, PCBs, and housings are assembled in controlled facilities. Each CCTV unit is tested for image clarity, night vision, waterproofing (IP66/IP67), thermal stability, and compliance with OEM quality benchmarks.
Firmware & AI Integration
Firmware and AI features—such as motion detection, human recognition, intrusion alerts, vehicle detection, and PPE/fire detection—are embedded to transform cameras into smart surveillance devices.
Packaging & Branding
The CCTV cameras are packaged with customized branding, labels, and manuals. Professional packaging ensures market-ready products with the brand’s identity clearly represented.
Delivery & After-Sales Support
Final cameras are delivered on time with warranty coverage, firmware updates, and technical support. OEM partners also ensure long-term scalability and smooth integration for end customers.
Things to Consider Before Choosing an OEM CCTV Manufacturer
When selecting an OEM partner, evaluate these key factors to ensure they meet your brand’s technical and operational needs
Certified Quality & Compliance
Ensure your OEM CCTV manufacturer holds BIS, CE, FCC, RoHS, and ISO certifications. Certified CCTV manufacturers enable smooth entry into government and enterprise projects in India.
Customization & Market Adaptability
Ensure your CCTV OEM partner can deliver products for your target market, including form factors (dome, bullet, PTZ), firmware and VMS/cloud integration.
AI Integration Readiness
Opt for an OEM that offers built-in AI capabilities like motion detection, human detection, line crossing, etc. This ensures your CCTV brand can deliver advanced, hardware-level intelligence without extra software investments.
Scalable Manufacturing
Your OEM company should handle bulk production while maintaining consistent quality, covering consumer-grade and enterprise-grade cameras.
After-Sales Support
A robust after-sales ecosystem with warranty coverage, remote monitoring support, and cloud/VMS compatibility safeguards your brand’s reputation.
Secure Supply Chain
Reliable sourcing for critical components like sensors, chipsets, and lenses prevents production delays and ensures consistent product quality.
Certified OEM CCTV Manufacturer vs. Non-Certified OEM CCTV Manufacturer
In the CCTV industry, certifications aren’t just formalities - they’re entry tickets to large-scale projects. From BIS certification for India to CE, FCC, and RoHS for international markets and enterprise buyers won’t even consider products that don’t come from certified facilities.
Certified OEM CCTV Manufacturers
Manufacture in BIS-approved, ISO-certified facilities, which is mandatory for participating in government tenders in India.
Provide AI-ready CCTV cameras with certifications that validate not just the hardware, but also compliance with cybersecurity and data privacy standards.
Enable smooth participation in smart city, BFSI, transport, factories and many more projects, where certified compliance is a non-negotiable requirement.
Offer end-to-end traceability - from chipset sourcing to firmware integration — which reassures brands that products won’t fail audits or quality checks.
Non-Certified OEM CCTV Manufacturers
May cut corners by sourcing uncertified chipsets, lenses, or sensors, leading to higher device failure rates.
Their cameras often cannot be deployed in regulated sectors (government, PSU, banking) because they fail compliance audits.
Brands risk losing tenders and contracts despite having competitive pricing, simply because the product does not meet certification requirements.
Even in retail/SMB markets, uncertified products can damage trust if customers face issues like overheating, non-compliance fines, or firmware vulnerabilities
In CCTV, going with a non-certified OEM may save you a few dollars initially, but it closes the doors to government, enterprise, and global projects — and exposes your brand to major risks. Certified OEM CCTV partners, on the other hand, ensure compliance, quality, and scalability, which translates directly into long-term growth.
Benefits of Choosing the Right CCTV OEM Partner for Your Brand Growth
Choosing the right OEM CCTV solutions provider isn’t just about sourcing hardware — it’s about safeguarding your brand and ensuring long-term growth. Here’s what the right partnership delivers
Brand Reputation & Quality
Poorly built products can damage trust and loyalty. A strong OEM ensures consistent quality that reduces failures, minimizes returns and builds lasting customer satisfaction.
Compliance-Ready Solutions
Access to government-compliant manufacturing keeps your products eligible for regulated tenders and enterprise projects in India.
Scalability & Reliability
As demand rises, your OEM partner should have the proven ability to scale production quickly while maintaining product standards.
Profitability & Cost Efficiency
Efficient manufacturing and optimized cost-to-value ratios help maximize your margins while keeping you competitive in the market.
Faster Time-to-Market
Leveraging the OEM company’s infrastructure and ready expertise cuts development cycles and accelerates product launches.
Access to Innovation
Partnering with an OEM gives access to ongoing R&D in AI, smart features and emerging technologies without bearing the full investment.
Customization & Branding Flexibility
A capable CCTV OEM provides tailored product designs, packaging and features to deliver fully customized CCTV solutions aligned with your brand identity.
Lifecycle Support
Structured warranty, after-sales service, and upgrade options help sustain trust and maintain product value over the long term.
What makes Adiance The Trusted OEM CCTV Provider?
Adiance is more than a CCTV OEM manufacturer, it’s a growth enabler for CCTV brands worldwide. By combining decades of industry expertise with a commitment to reliability, security and innovation, Adiance helps partners bring certified, future-ready surveillance products to market with confidence.
20+ Years of Expertise – Proven track record in cctv, robotics and surveillance systems manufacturing.
Govt. Compliant Production – Meeting the highest government standards for quality, safety and compliance in CCTV devices.
In-House Assembly & QA – Full control over PCB design, product assembly and stringent testing ensures faster turnaround and consistent excellence.
IP Protection & Security – All client data, designs, and hardware blueprints are handled under NDA in a closed and secure environment.
End-to-End Manufacturing Services – From PCB and mechanical housing to software integration, firmware, QA, and packaging, Adiance covers the complete journey.
Global & Domestic Reach – Export-ready and aligned with Make in India, serving both Indian and international markets seamlessly.
Flexible Customization – Tailored features, firmware, enclosure design, and branded packaging options for complete OEM CCTV camera solutions.
Logistics & Delivery Support – Safe, timely delivery with packaging designed for B2B bulk shipments as well as retail-ready formats.
With this integrated capability, Adiance stands as the OEM partner of choice for brands that demand certified quality, innovation, and scalability.
Conclusion
Selecting the right OEM CCTV partner is about more than production; it’s about ensuring certified quality, compliance, and long-term growth. The right choice delivers innovation, scalability, and reliability that protect your brand and accelerate market success.
Adiance combines proven expertise with government-compliant manufacturing and full in-house capabilities, offering end-to-end OEM CCTV solutions - from design and assembly to firmware, QA, and logistics. For brands seeking a trusted partner to strengthen their presence today and stay future-ready, Adiance remains the clear choice.
Industry Standards & Resources
For more information on the topics discussed in this article, visit these authoritative sources: Bureau of Indian Standards (BIS) (https://www.bis.gov.in/) | FCC Equipment Authorization (https://www.fcc.gov/engineering-technology/laboratory-division/general/equipment-authorization) | RoHS Directive (EU) (https://environment.ec.europa.eu/topics/waste-and-recycling/rohs-directive_en)
The CCTV OEM market in India is expanding due to smart city projects, rising security needs, and the STQC mandate, which fuels demand for certified CCTV manufacturers and reliable OEM CCTV solutions providers.
OEM CCTV camera prices in India vary depending on resolution, AI features, connectivity options and many more things. While basic models are more affordable, advanced AI-enabled cameras with compliance certifications cost higher. Trusted OEM manufacturers like Adiance offer competitive pricing while maintaining quality and regulatory standards.