How to Launch a 15-Product Camera Line in Just 12 Weeks

Launching a product line feels impossible. Coordinate with manufacturers, customize firmware, set up software, design branding, plan go-to-market. Most people assume this takes 6-12 months. But with the right manufacturer and clear execution, you can launch a 15-product camera line in 12 weeks. This guide breaks down the realistic 12-week timeline, what happens each week, what you are responsible for, and what your manufacturer handles.

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